about us

Welcome to the website MARKETING SCIENCE & INSPIRATIONS online.

Marketing Science and Inspirations as an international scientific journal is focused on the issue of marketing and marketing management. MSI implementation team`s effort is to create a platform for marketing theory while providing a place for practical advice and experience. The emphasis is put on the current trends evident in practice as in theory.
We will always be together with supporters, readers and contributors to accentuate the importance of customer-oriented approach in practice, while we seek to be a means of interactive dialogue between practice and theory.
I believe and hope that MSI will bring you inspiring ideas.

For the implementation team, Peter Štarchoň


Marketing Science and Inspirations
Comenius University in Bratislava
Faculty of Management, Department of Marketing
Odbojárov 10, P. O. Box 95
820 05 Bratislava 25, Slovakia

ISSN 1338-7944

registration number  MK SR : EV 3360/09 

Secretary-General: František Olšavský, e-mail: [email protected]


Editorial Board:


Peter Štarchoň, Comenius University in Bratislava, Slovakia


Gabriela Pajtinková Bartáková, Comenius University in Bratislava, Slovakia

Viera Cibáková, School of Economics and Management in Public Administration in Bratislava, Slovakia

Boguslawa Dobek–Ostrowska, University of Wroclaw, Poland

Miroslav Foret, Karel Englis College, a. s., Czech Republic

Bernd Hallier, European Retail Academy, Germany

Marie Hesková, College of European and Regional Studies, Czech Republic

Pavel Horňák, Comenius University in Bratislava, Slovakia

László Józsa, Szechenyi Istvan University, Hungary

Olga Jurášková, Tomas Bata University in Zlín, Czech Republic

Vanda Lieskovská, University of Economics in Bratislava, Slovakia

Štefan Majtán, University of Economics in Bratislava, Slovakia

Theodor Valentin Purcarea, Romanian-American University, Romania

Patricia L. Rees, Manchester Metropolitan University, United Kingdom

Magdaléna Samuhelová, Comenius University in Bratislava, Slovakia

Eva Smolková, Comenius University in Bratislava, Slovakia

Jaroslav Světlík, College of Entrepreneurship and Law, Czech Republic

Róbert Štefko, University of Prešov, Slovakia

Antónia Štensová, University of South Bohemia in České Budějovice, Czech Republic

Pavel Štrach, ŠKODA AUTO University, Czech Republic

Hans van der Velden, Van der Velden Management B.V., The Netherlands


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