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30 let historie ČMS Vedecký časopis Marketing Science and Inspirations dlhodobo spolupracuje a podporuje aktivity České marketingové společnosti. Keďže náš partner oslavuje významné okrúhle jubileum, České marketingové společnosti prajeme všetko najlepšie. V tejto súvislosti uverejňujeme správu, ktorá podáva čitateľom podrobnejšie informácie o aktivitách partnera. 18. 5. 1990 došlo k významné události. Na svět přišla Česká marketingová společnost. V těchto dnech … Keep reading
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On marketing planning: How VUCA has faded into oblivion to re-emerged as a new normal The acronym of VUCA stands for Volatility, Uncertainty, Complexity and Ambiguity. It has been proposed as early as 1987 by Warren Bennis and Burt Nanus alerting leaders to the need for highly flexible, vibrant, agile and adaptive style of acting and thinking. Such a notion … Keep reading
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Service innovation across borders: Challenges and potentials of service innovation collaboration in Upper Austria and South Bohemia In an increasingly globalized and competitive environment, it is essential that geographical regions pool available resources and create synergies in service innovation management in order to sustain an innovative edge. Collaborative innovation management entails substantial synergies, especially for connected regions. However, existing potentials … Keep reading
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Role of regional tourism organizations in Slovakia from their perspective Destinations play a key role in tourism system with destination management organizations (DMOs) as entities responsible for finding the intersection between supply side (destination with its offer) and demand side (visitors) in destinations which they manage. DMOs perform various functions and have various roles in tourism system. Authors dealing with … Keep reading